FTC Requirements for Affiliates

FTC Requirements for Affiliates

The Federal Trade Commission (FTC) has established guidelines which require transparency by any affiliate who uses reviews, rankings or testimonials to promote products or services which would disclose the fact to website visitors that the affiliate is compensated for their reviews, rankings or testimonials.

WagWebHost requires that each affiliate complies with the rules and guidelines established by the FTC and that failure to do so may result in removal from our affiliate program and cancellation of commissions.

Please read the FTC’s: Guides Concerning the Use of Endorsements and Testimonials in Advertising.

As an Affiliate, How Can You Comply With the FTC Rules?

To comply with the FTC rules you should meet four basic requirements regarding your disclosure to your website visitors that you may receive compensation for your reviews, recommendations, rankings, etc.. Your disclosures should be frequent, clear, conspicuous and require no additional scrolling or other type of action (like hovering) to be able to see the disclosure.

The FTC advises that your disclosure should be on any page that has a review, recommendation, comment or article that promotes any product or service for which you receive an affiliate commission.

The FTC further advises that it should be clear to the reader that as an affiliate you may receive compensation for your reviews, recommendations, rankings, etc.

The disclosure should be in text which is at least as large as the other text on your website page and should be in contrast with both the background of the website page and with the other text on that page. So for example, if your website page background is white and your text is black, you should use a dark color (other than and distinctive compared to black text) like bright blue for your disclosure’s text.

The disclosure should also start with the word “Disclosure,” and it should require no scrolling or any other type of user action to have the disclosure be immediately evident to your website visitor.

Example Disclosure:

Disclosure: This website is independently owned and operated. We are a professional review website which receives compensation from the companies whose products and/or services we review. We tested and reviewed the web hosting sites ranked here and the opinions expressed here are our own.

If you have further questions regarding the FTC rules and your website you should consult with a legal advisor AND you may learn more from the FTC with their helpful guideline articles and information below:

Guides Concerning the Use of Endorsements and Testimonials in Advertising
The FTC’s Revised Endorsement Guides: What People are Asking
Dot Com Disclosures: Information About Online Advertising

Note that the information provided in this article is intended as guidance only and is not intended as legal advice. Should you need more legal advice regarding how these rules pertain to your website, you should seek a legal advisor.

We greatly appreciate our business partnership and your compliance with the FTC rules.


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